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+49 (0)211 4560-400

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Overview: Advertising in the official media!

In the following, you will find all entries that can be booked to optimally present your company, products, services, and solutions in the official trade fair media at boot 2022.

We provide the following media channels:

  • The online portal at including the exhibitor and product search (2020: about 2,900,000 page impressions and more than 675,000 visitors)
  • Trade fair app (2020: more than 130,000 downloads and updates)
  • D:vis (visitor information system in all halls and all entrances)
  • Video wall and site plan on site at fair ground
  • The Fair Ground Map, free of charge for visitors

Below you may find a thematic list of the media entries. You can also view a complete overview of all products at any time here.

Please note that the basic entry (digital: company name, address, contact information; print: company name as well as hall and stand numbers) and one entry in the product categories are already included in your media lump sum and afford you a basic presence in the media. This entry is obligatory and therefore must be completed. The company name and address will be taken from your registration forms.

You’re looking for something different, something extraordinary to highlight your company or your product at the trade fair? Just talk to us, we promise to find something effective for you.

If you have any questions about the available trade fair media and advertising options, please do not hesitate to contact us:

Phone: +49 201 36547 209


1. Marketing packages

Our three package offers (Start, Professional, and Premium) include our most important and popular products. Your company and products will attain an outstanding, cross-media presence in the official media channels with our packages for a noticeably discounted price compared to individual orders of the same entries.

New: become an event partner and benefit from an exclusive company and product presentation in all communication channels. The event partner packages are limited to one exhibitor per package!

View marketing packages



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2. Company presentation

Here you will find comprehensive options to present your company and trademarks in the various media channels. Place your logo in the media or offer visitors an overview of your trademarks. This way you can be found easily by existing and potential new clients.

View company presentations


3. Product presentation

Countless visitors are looking for suppliers of a particular product or a special service. These potential clients will use the product directory to research new contacts and business partners that fit their needs.

Increase your chances to get in contact with new customers by presenting your company in the relevant product categories. In the product directory, you can increase visibility by booking a top of the list entry so your company appears in one of the top three spots in your most important categories, in order to stick out among your competition.

View product presentations

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4. Display and banner advertisements

Take advantage of the extensive preparation time of visitors and make yourself visible by placing a banner in the boot website. You have a choice between various subpages on the website (Home / Exhibitors & Products / Visitors / Magazine / Events / boot-club / thewave.boot or the ticket shop) and banner sizes. This makes it possible to find the right banner for every budget!

It is also possible to place customized advertisements in the fair app to effectively distribute your message.

View banner advertisements


5. Print advertisements

Whether visitors use the print media to organize their experience at the trade fair or afterwards at home or in the office for follow-up research, your advertisement in the catalogue or Visitors' Guide will appear prominently for your target audience.

We offer you limited and visible positions, for example advertisements on the cover pages or next to your hall, that will grab the attention of visitors!

View print advertisings

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6. Advertising on site at boot

If you are interested in advertising on the trade fair grounds, we also have interesting options available. Visitors can find a local version of the website on the D:vis terminals (visitor information system). Here you have the possibility to place an exclusive advertisement on the terminals in all halls and entrances.

At Entrance North (the main entrance), the six meter high video wall is particularly noticeable, on which you may also place your logo or customized advertisement. Catch the visitor’s eye as they enter the trade fair and lead them directly to your stand! These positions can be combined especially well with your logo on the site plan placed at Entrance North, assuring your company is optimally placed for visitor navigation.

View on site advertising



7. Videos

Use corporate and product videos to show why potential new customers should contact you.

For an optimal image and product presentation, we recommend booking the discounted marketing packages!

View video products

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